India has its 82% population living in areas where the air quality is worse than the National Ambient Air Quality Standards (NAAQS)-PM2.5 greater than 40microgram/cubic meters!
World Health Organization (WHO) recommendation for this 5microgram/ cubic meters !!!
Is it some kind of joke (sick)- hell has not broken loose as yet?
Standards or Perceptions
Idea of setting standards is getting challenged here.
Or human being is such a surplus commodity on earth that in a period between 2009 to 2019, 1500000 deaths are linked to the cause- poor air to breath, no heads are turned forget crucification in public for owning the responsibility of governance.
Such is civil apathy that life as usual with no restrained is the swan song on every soul pretend playlist.
Bard of Avon danced out of this world under blue sky in April 1616 in England little wondering that The Taj mahal, a white marble tomb getting ready at distant land in India (it took 21 years to build, completed in 1631)would yet another marvel that would turn grey by poor air quality of atmosphere, a testamony of thousands of human endeavors executed with little thought of environment, perenial betrothal of humanity to manmade manifestations.
Chappals of Kolhapur are forgotten in the song ...........? No PRADA have found it in their new arsenal despite the miss. Local Crafts and craftsmanship is finding foot with one of costliest brand of lifestyle. Social responsibility of a corporate waking up to make a INR150 worth of good today to be available in future at a tag of INR15000. Of course there would be strings attached. Exclusivity..... Per force new association euphoria is likely to transcend Chappals to a new horizon. Common man would be pushed to synthetic wears; average craftsman would not find a buyer; middleman wallet swell. We saw it happening with custom tailoring, local shoe makers, atta chakki and many more in past. History is set to repeat. PRADA KOLHAPUR SYMPHONY is orchestrated. Enjoy$$$.
