Canned Air

Indian Express Newspaper editorial (08Nov 2024)on the subject is in fact obituary foretold for humanity. Air is not an elite subject it is a common man concern. In 1994 during a strategy meeting at my erstwhile employer brainstorming event idea of bottled water was floated for new growth avenues as there was excess capacity DMW was available. The idea was laughed out. In 2024 in a period of just 30 years the bottled water is omnipresent and turning in as a necessity. At many places in the world good potable water is luxury. In areas of Rajasthan in India women trek a distance equivalent to New Delhi-New York every year to fetch their daily need of potable water. Air is next in line. Delhi AQI staying around 400 in part of year and normal around 200 is a testamony that poison is slowly building towards extinction of human race. Delhi is not an isolated case, most urban municipalities are facing challenge and loosing battle progressively. If a known evil can not be controlled it is sound of death knell. No matter where one is in the world fresh air and good water are going beyond the reach of large chunk of population. Idea of 400ml of authentic air at a cost of Euro10($11)is akin to blasphemy. However no heads are turning. Marketed particularly to appeal to American vocationers as something original, fun, and even provocative. There can be no better example for idiom that means to set (one's) house on fire and look on at the sport. There are exceptions of course where people just do not welcome tourists. They are turning to conservation but such pocket are few. Largely resource crunch due excessive administrative burden on managing humanity on current model, governments need ever increasing consumptions. This is pushing humanity to precipice.